Information architecture | UX Benchmarking | Iterative testing
Company: Google | Role: Lead UXR
Business problem
How Might We improve the homepage to make it easier to discover and find features on the admin console while also making it more useful and relevant to our customers?
Research Approach
This simplification effort involved two streams of research projects.​
1. Information Architecture Research
HMW improve the information organization to help navigate easily?
Iterative rounds of card sorting (closed and open) and tree tests using Optimal Worksop
2. Homepage Redesign ​
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HMW make the homepage more relevant and useful?
Iterative rounds of concept testing and prioritisation stack ranking.
Outcomes and Impact
1. Information Architecture Research
HMW improve the information organization to help navigate easily?
1. Got buy-in from engineering and the new security navigation launched 🚀 (used by ~5M admins)​
2. Beyond better find-ability, the usability scores for 7 re-tested security CUJs also went up by average of 20%.
2. Homepage Redesign ​
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HMW make the homepage more relevant and useful?
1. 3 metric cards, alerts card and product updates cards were launched in 2021 H2. 🚀🚀 (seen by ~5M admins)
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2. Overall user satisfaction increased by 5% within the first 5 months.
3. 35% YoY increase in homepage engagement.
