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New user growth | User acquisition
Company: Grab | Markets: Indonesia & Malaysia
Business problem
"How might we improve the Food homepage experience for first-time users to encourage them to transact?"
Research Approach
Outcome and Impact
Outcomes
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Findings from research drove a redesign of Food homepage for first-time users.
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Worked with design and product to integrate these findings into the design changes and a phased experimentation plan.
Impact
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Within 2 weeks of being live, the first experiment showed an average increase of ~11.5% in conversion among first-time users across 6 major SEA markets. 🚀🚀
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