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Strategic research | International Quantitative Survey
Company: Google| Role: Lead UXR
Business problem
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Google Workspace customers (aka. small to medium to large companies) have varying regulatory compliance needs based on the industry and countries they operate in.
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Some industries (eg. government, finance) and some countries (eg. Netherlands) are more regulated than others.
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In order for these companies consider to Workspace for their needs, we needed to strengthen our compliance offerings.
How might we build a foundational understanding of an entirely undefined research space — spanning diverse company sizes, industries, and markets — without any prior knowledge or established participant profiles to build from?
Research Approach
Outcome & Impact
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Generated foundational insights around companies’ compliance needs and workflows which guided product & design strategies.
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Research also helped set context for a 3 day design-sprint that helped ideate and prioritise features for the H1’22 roadmap .
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